Savvy Norberg acknowledged that too fast growth can lead to disaster and managerial problems, but he said, “Our model makes it easier. Asked if it will vie for placement at other supermarkets, he replied “our goal is to serve our craveable fried chicken wherever there are hungry people.” Norberg noted it is located in the front of the Walmart where other food services have been situated such as McDonald’s or Subway, something he clearly learned in his COO position at McDonald’s. As a store within a store, we can fit in almost anywhere.” Growth is fueling Krispy Krunchy Chicken. Natalyia from Brooklyn said she finds herself at Krispy Krunchy Chicken when she’s in a “fried chicken craving mood.” She said the menu is “centered around greasy or fried chicken,” but there’s more to life than pretentious salads.įurthermore, she said $15 “can get you more food than two people in my household can eat including chicken, sides, and beverage.” They walk the talk and talk about partnership, not ownership.” He pointed out that they built up Jimmy John’s submarine shops (which number over 2,750 stores) and so have a track record of success.Īsked specifically what assistance Main Post Partners offers, Norberg replied, “analytics, technology and data, insights about the customers, and choosing the right strategic growth paths.”Ĭonsumer reaction on Yelp from those who dined at the Krispy Krunchy Chicken in Brooklyn, N.Y. Indeed Norberg described Main Post Partners as “not your father’s private equity company. “We have experienced substantial opportunities in unlocking the brand’s potential and consumer awareness by partnering with Main Post Partners,” Norberg stated. What has also boosted the growth and trajectory of Krispy Krunchy Chicken was an infusion of capital in 2021 by its new owner, the private equity firm, Main Post Partners, which is based in San Fransisco and has invested in chains such as Viva Chicken and the Flynn Restaurant Group. Private Equity Ownership Boosts Expansion Norberg said it is striving to extend its brand recognition, and has installed a new marketing team, is stepping up its rebranding efforts, and “letting people know from the street to the pumps to the convenience store that we’re there.”īut he noted it’s on the move and on the rise, and will have opened 300 new stores by the end of the year, bringing it to around 3,000 locations. “It’s marinated with mild Cajun spices and hand-breaded,” he said.Īsked how Krispy Krunchy Chicken reacts to not being a household name like some of its competitors, Norberg, who was formerly COO of McDonald’s where he spent 34 years, replied “That’s the exciting thing. Norberg says that its fried chicken and chicken tender recipe differentiates it from its slew of rivals. We’re there to increase merchandising sales and make it a destination,” he said.īesides fried chicken, chicken tenders and honey buttered-fried shrimp, its offers honey butter biscuits, red beans, rice, jambalaya, mac-n-cheese or mashed potatoes But it also benefits the licensee in other ways since they are not burdened by paying royalties and Norberg says it’s easy to enter into a partnership.
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